Virtual Platforms with Joanna Popper
Global head of VR for LBE for HP

This week on the Tech Cat Show we chat with Joanna Popper who is the Global Head of Virtual Reality for Location-Based Entertainment (LBE) for HP. In this difficult time where the world is staying at home, Joanna gives us an update on virtual platforms that are helping enterprise clients solve unique problems as well as keep folks connected in a variety of business verticals. Joanna will also share some interesting updates on the state of the art of technology for HP’s immersive solutions and how they are leading the way on HMD (head-mounted displays) for VR developers and audience. We’ll also get some fun ideas on how to best leverage this tech for staying connected in your free time. It’s an important time to explore virtual technologies and Joanna Popper is leading the way on The Tech Cat Show.

The Tech Cat Show is produced in collaboration with marcato digital 

Joanna's Resources

VR Products


HP Reverb G2

The no-compromise VR headset developed in collaboration with Valve and Microsoft.



HP Reverb G1


Discover the ultra-light, ultra-immersive headset that’s changing the game.



HP VR Backpack


HP VR Backpack

The world’s first professional wearable VR PC.
About Joanna:
Joanna Popper is a Hollywood and Silicon Valley media executive. She is HP’s Global Head of Virtual Reality for Location Based Entertainment.  She has extensive experience in TV & Digital Content Development & Marketing & has a passion for VR & creating impactful stories in an innovative & immersive way. Most recently she’s been the EVP of Media & Marketing at Singularity University & VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC & Singularity University for “The Awesome Show” a new broadcast TV series on tech & innovation produced by Mark Burnett with host Chris Hardwick & is an EP on the show. She’s advising a number of digital media & immersive computing companies focused on gaming, holograms, haptic touch & video engagement as well as developing VR/AR & TV content. She previously held executive roles at McKinsey, DHL, JP Morgan Chase. Joanna went to Wharton School at the University of Pennsylvania & Northwestern University.

A recent event Joanna hosted with many of the companies she mentioned:

The VR collaboration platforms that presented were: The Wild, Engage, Theia, Acadius, IrisVR, Rumii, Spatial, MeetInVR, Wonda, Ozone, Trezi, Inlusion. HP’s Paul Martin and Peter Peterson spoke about our approach and I co-moderated the day with Bob Fine from VR Voice.

Link to view the videos: